Are Brands Good? And does it matter?
What does it actually mean to be “good”? Not in the philosophical sense, but in the everyday, slightly chaotic way we all quietly judge ourselves, each other – and the brands we choose to buy.
Give It a Heart, Not Just a Spark
AI struggles with restraint. It loves bolt-on flourishes, extra textures, more of everything. But design often lives in the nuances that make something feel inevitable, Frankensteined together.
Designing Pet Nat: New Category, New Creative Opportunity
Step into any chic London eatery, and you’re bound to spot Pet Nat gracing the wine list, its quirky label and crown cap teasing the unconventional charm it holds within. For those not yet acquainted, this delightfully named libation is Britain’s sparkling retort to prosecco.
Chic Wisdom: What CHANEL can teach us about timeless design
Coco Chanel’s design philosophy was rooted in comfort, simplicity, and wearability. However, what truly set her creations apart was her relentless pursuit of perfection.