From classic wooden building blocks, train sets and dolls houses to pirate ships, castles, and rocking horses - Mentari have been crafting authentic wooden toys for millions of happy children for over 20 years. They needed a new brand identity, so our idea was to create a Mentari brand world for the toys to live in, and to carry the identity across product, packaging, print and website. As Mentari means sun, a ‘sunny face’ icon was the perfect solution.