Are Brands Good? And does it matter?
What does it actually mean to be “good”? Not in the philosophical sense, but in the everyday, slightly chaotic way we all quietly judge ourselves, each other – and the brands we choose to buy.
Give It a Heart, Not Just a Spark
AI struggles with restraint. It loves bolt-on flourishes, extra textures, more of everything. But design often lives in the nuances that make something feel inevitable, Frankensteined together.